Hi there! Im Julia, a Brooklyn based creative producer, multimedia storyteller, screenwriter and brand strategist working across film, photography, live entertainment, podcasting, and digital media.

Originally from Miami, Florida, I moved to New York City in 2020 to attend New York University, where I earned degrees in Dramatic Writing and Broadcast Journalism. My background in journalism, documentary storytelling, and production continues to shape the way I approach creative work today: people first, story first.

JemsJournals started as a place to document the things around me that felt worth paying attention to. At first, that looked like cultural events, local politics, musicians, artists, my hometown, and people whose stories stayed with me long after the camera was put away. Over time, it evolved into something much bigger: a growing body of work spanning photography, documentary filmmaking, podcast production, branded content, creative direction, and live entertainment.

A lot of my connection to storytelling began long before I ever picked up a camera professionally. Growing up Cuban American, I was fascinated by the stories my father and relatives would tell about Cuba, the lives they left behind, and the sacrifices that shaped our family. I remember sitting with those stories and trying to build images around them in my head, imagining streets I had never walked down, homes I would never see, and versions of my family that existed before I did. Storytelling became a way for me to connect to a place that felt deeply mine while also feeling completely out of reach.

That perspective continues to shape the kind of work I’m drawn to now. I’m interested in memory, identity, emotion, humor, tension, and the small details that reveal something larger underneath. Whether I’m directing a documentary, producing a podcast, writing a screenplay, helping shape a live comedy production, building a brand identity, or photographing people at meaningful moments in their lives, I care deeply about creating work that feels emotionally honest and human.

What most excites me about creative work is collaboration. I love being involved in the process of taking an idea from something abstract and turning it into something tangible, whether that means building a visual identity, leading production logistics, shaping a narrative, or helping someone fully realize their vision.

At the center of everything I do is storytelling: finding meaning in people, preserving moments, and creating work that leaves a lasting feeling behind.